There are 2 major stakeholders in the local commerce – Sellers (merchants) and consumers. Each of them benefits differently from the taking the local commerce, the digital way.
Affordable App services -- Imagine if each small business - a kirana store, a vegetable store, a Halwai store or even a clothing store had to invest in creating a digital platform for themselves. So much money spent on so many apps with no clear guarantee that it will boost sales.
Reasonable Transaction fee – The ecommerce platform being set up by the local business person ensures lower transaction fees for the sellers since the costs of logistics are reduced.
Trust – Consumers prefer buying from their trusted sellers especially for the regular needs. The online channel adds the flavour of convenience to the already established trust circle between the sellers and consumers in the locality.