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From Coding To Decoding a Game Changing Idea

Who says innovation and creativity are to be found only in big companies?
PUBLISHED May 31, 2021
Ravinder Singh Mahori

What does one usually do after joining a top rung engineering college and getting certified as a Bachelor of Technology? Join a multinational company, with roots in Silicon Valley, and start coding with little or no idea of the problem for which the offshore team was building a solution. Well, I was no different from the rest and did exactly the same. 

Six years into this mundane life that was offset by a decent bank balance, I woke up to reality. That however gilt-edged the job was, it would be years before I would get to the point where one could define the impact of one's work. So, I decided to utilize my programming skills to make a difference to some people. My target was the small and medium enterprises in India. 

Thus was born Foore, a customer messaging and engagement app designed to help MSMES convert website visitors into customers. A three-year journey with this product as part of my tryst with entrepreneurship culminated when Anup Pai reached out with the eSamudaay opportunity. 

For me, this was just the opportunity that I sought to expand my scope of business as well as to broaden my perspective on how to facilitate ease of business to a wider audience. Today, I am in a space where my focus is on expanding the footprint by helping the small business employ more people, thus making a measurable impact in solving India's rising unemployment. 

Today I have set myself a goal of connecting with a100,000 coders and developers, all sitting in their own small room in a small city or town, working on code that would solve a local problem through use of technology. This is not like reading a product document and working on one part of a problem. 

Engaging with this large network of skilled techies and offering them earnings that could well be beyond what their starting salaries might be is what I have set for myself as an immediate goal.

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