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collective intelligence and community-based farming to create sustainable products

PUBLISHED Oct 22, 2021
Our Staff Writer
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"It was a tough decision to make, but a necessary one as somewhere at the back of my mind, I felt what better way to convince others than to do it oneself first?", says Sagar.
For him, the idea of using collective intelligence and community-based farming to create sustainable products that cater to responsible customers was just too exciting. He has set up Samvidha so that he could partner with other agents of change in agriculture. Having spent considerable time in the twin areas of product and innovation, he wanted to break the mold of only large companies innovating. "It's not as if innovation wasn't happening as we are the ones to give the world "Jugaad", but it had to happen organically," he says. While there is a lot of scientific research going on, innovation also has to resonate with poor farmers.

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