eSamudaay emerged from a collective vision of creating and building local commerce solutions that would drive inclusive economic growth in the non-metro cities and towns of India. It aims to build local level entrepreneurship through a digital platform that connects small businesses to their customers. The digital platform and targeted mentorship helps you start a digital enterprise in your local community that brings all businesses and customers on a single platform.
The company provides a mobile application to the local entrepreneurs using which they can bring local business owners and customers on a digital platform. This way the smallest of business owners can reap the benefits of India's digital economy as more and more people use apps to buy their daily necessities.
eSamudaay as a brand is owned by the Nirmund Trust that makes a promise to not use any data from the local businesses for any purpose, other than what would be required by the local community, which remains the owner of this data.
All you need to do is register yourself on our website or send us an email. The link to register yourself on the website is available right here. You can also write to us at firstname.lastname@example.org and we will register your details.
Once you have registered yourself, there is a process that will kickstart from our end at eSamudaay:
Once you sign up with eSamudaay, our team will work closely with you to set up the business from ground up. Some of the support we provide are:
LCommerce is a term coined by eSamudaay to signify a company that is optimized to provide e-Commerce and other Digital services optimized for the local area.
"Man is not born to live in isolation but is essentially a social animal independent and interdependent… the unit of society should be a manageable small group of people who would be self-sufficient and bound by mutual cooperation" -- Mohandas Karamchand Gandhi
LCommerce as a concept that directly connects with the above philosophy of having independent and interdependent groups of producers and consumers across a community and many communities. It is a decentralized way of business where producers and consumers benefit more than middlemen.
In practical terms what does this mean? A group of local retailers with physical stores offer their inventory to a platform, owned by a local entrepreneur, who then sells to local online shoppers with delivery support across the local community. This is the Offline-to-Online (O2) model.
How does it help? Imagine if each small business - a kirana store, a vegetable store, a Halwai store or even a clothing store had to invest in creating a digital platform for themselves. So much money spent on so many apps with no clear guarantee that it will boost sales. But, if an entrepreneur sets this up for a small transaction-based fee, the risks are far lower for these store owners. Isn't it?
Also, local store owners have a loyal customer base who would be happy to get their daily needs home delivered. Once the needs of the locality is met, the store owners can sell to nearby communities through the same network.
Fulfilling the local needs and then moving to the next area is how India did business. That is, before the large corporations came in and made everything centralized. They bought from everywhere, stored centrally and then distributed it everywhere. This way, the consumer paid more, but the producer got less.
It is the dream of the team behind eSamudaay to bring back local commerce to India as we share the belief that Atma Nirbhar Bharat can only become a reality when we become "Vocal for Local."
eSamudaay focuses on the small local entrepreneur, where the layer of community trust is strong. By providing community content, digital services, and commerce to them, eSamudaay makes aggregation possible at the rural and semi-urban levels.
The Pandemic has changed everything. We are the 120-year-old grocery store in Udupi, for the first time we had to rethink our business strategy and realized it was time to move to the digital platform. We joined eSamudaay because we are particular about choosing a digital platform that is purely community focused and one that serves local customers.
We were in search of the processes and markets, which can help produce good quality jaggery and the right market to sell our produce. JSS RISDC and eSamudaay have arrived at the right time, for us, to help us generate more income and support us with the best practices, market access.
A game changer
eSamudaay is a game changer for Bharat and will remove the tech disparity of large rural and remote businesses.